The Sumiko Oriole is a finely tuned low-output moving coil cartridge that appeals to discerning vinyl enthusiasts who value natural tonal balance, the finest detail reproduction and expressive musicality. Developed in Japanese craftsmanship and part of Sumiko’s renowned reference series, the Oriole combines emotion and technical precision to create a lively, analog-inspired listening experience. Our founding year in 1998 – long after vinyl was declared dead and long before vinyl was celebrated as a cool thing again – proves that we are real vinyl nerds. We started out as a small record dealer from home. Later we opened our first real record store and of course our own online shop. Everything out of passion and always with the motto: SAVE THE VINYL. What is not available online is availa.